A single brand safety incident can cost millions in lost revenue and lasting reputation damage. Our AI-powered image moderation ensures your ads never appear alongside harmful content and your platform maintains the standards advertisers demand.
Try Free DemoBrand safety has become a critical concern for advertisers and publishers alike. Research shows that 75% of consumers are less likely to purchase from brands whose ads appear alongside offensive, violent, or harmful content. A single viral screenshot of an ad next to inappropriate content can trigger advertiser boycotts, media coverage, and lasting damage to brand perception.
For platforms, brand safety directly impacts revenue. Advertisers increasingly demand transparency and guarantees about where their ads appear. Platforms that can't demonstrate robust content moderation lose premium advertisers to competitors who can. Brand safety isn't just about avoiding disasters - it's about maintaining the advertising revenue that funds platform operations.
The challenge is that harmful content can appear anywhere, in any format. An explicit image in a comment, a hate symbol in a meme, violence in a news photo - any of these can create a brand safety incident if an ad appears adjacent. Comprehensive image moderation is essential for meeting advertiser expectations.
Our classification aligns with the Global Alliance for Responsible Media (GARM) Brand Suitability Framework, the industry standard for brand safety categories. This ensures consistent categorization that advertisers and agencies recognize and trust.
Detect imagery of weapons, firearms, ammunition, and military equipment that may be unsuitable for brand placement.
Identify graphic violence, injury, death, and military conflict imagery that creates brand safety risks.
Detect drug paraphernalia, alcohol products, and substance-related content based on advertiser preferences.
Identify hate symbols, discriminatory imagery, and content targeting protected groups.
Detect imagery depicting illegal activities, crime, and content promoting unlawful behavior.
Comprehensive NSFW detection covering nudity, sexual content, and adult material at various sensitivity levels.
Identify terrorist organization imagery, propaganda, and extremist content.
Detect gambling-related imagery for brands that need to avoid gaming content associations.
Different advertisers have different sensitivities. We provide granular confidence scores across all GARM categories, allowing you to implement multiple threshold levels. A family brand might block anything over 20% violence confidence while a news organization might allow up to 70%.
Yes, our average response time of 200ms supports real-time pre-render classification. You can verify page content is brand-safe before requesting ads, preventing unsafe adjacencies entirely rather than detecting them after the fact.
Beyond standard GARM categories, we can train custom models for specific brand concerns. If a brand needs to avoid content related to specific competitors, controversies, or topics, we can create targeted detection.
We provide direct integrations with major DSPs, SSPs, and ad servers. Our API can be called directly from tag managers or integrated into your existing ad tech stack. We also support pre-bid segments for programmatic brand safety.
News content often contains brand-sensitive imagery (violence, disasters) that's newsworthy rather than gratuitous. We provide context signals that help distinguish news coverage from glorification, enabling nuanced brand safety policies.
Ensure your brand never appears alongside harmful content. Start your free trial today.
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